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LifeBio: Memory Care Programming Tips

on June 09, 2010

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LifeBio: 4 Tips for Memory Care Programming

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Getting Seniors & Adult Children's Attention with Storytelling in Retirement Communities

My friend, Kevin Williams, works with a lot of senior living providers (as www.lifebio.com/health does too). I asked him to talk about storytelling from a marketing person's point of view as well as from a family member's point of view when they are seeking out GREAT service and care in their local area. We discussed the fact that seniors in a retirement community are the BEST people to share the story of why they love living there---but another amazing thought is celebrating the life stories of the AMAZING people in your midst (tell THAT story). That will certainly get the media's attention more than anything else. Read on below.... --Beth Sanders By Guest Blogger.....Kevin Williams, President, www.SeniorMarketing.com “I’ve got a story to tell you...” Those words stop us in our tracks. When a family member or friend tells us they have a story to tell, we perk up. Evolution tells...

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5 Tips for Interviewing Grandma and Grandpa

1. Don't delay and don't talk yourself out of it. It's time to capture grandma and grandpa in print, on video, via audio, or writing via the web. Grandma's life story or grandpa's life story is far more interesting than you can ever imagine. Really and truly, your own grandparents can tell you things that no one else can share. 2. Find the story behind their pictures. A great place to start is to review an old photo album together. Record what they say about a few of their favorite pictures. You aren't going to have time to get the story behind every picture, but you can get a few of grandma's favorite memories or grandpa's favorite memories through pictures. Pick the ones that are really funny or the ones where their eyes light up as they tell the tale. A picture is worth 1,000 words. 3. Structure is good. You will probably be glad you did your homework and you know what you want to ask when you meet with your grandma or grandpa. You can always ...

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